Vintage VW Beetle Ads

The legendary VW ad campaign of the 1960’s by New York’s Doyle Dane Bernbach – How many brilliant ways can you sell a car?

60vwparts

1960 Volkswagen Beetle Spare Parts original vintage advertisement. There are 5,008 parts in a Volkswagen Beetle. Each authorized dealer has them all in stock or on call.


61vwbeetle3

1961 Volkswagen Beetle original vintage advertisement. Photographed in black & white negotiating a huge puddle. "Last one to conk out is a Volkswagen."

62vwbeetle2tone

1962 Volkswagen Beetle original vintage advertisement. Explains why you will never see an over-chromed two-tone Beetle. Photographed in black & white.

63vwbeetle4963

1963 Volkswagen Beetle original vintage advertisement. Illustrated in black & white and features each model year from 1949 to 1963. "The Volkswagen Theory of Evolution."

63vwbug

1963 Volkswagen Beetle original vintage advertisement. Recounts the story of Albert Gillis who owned a 1929 Model A Ford for 33 years and chose a 1963 VW Bug as his next new car.

64vwbeetle

1964 Volkswagen Beetle original vintage advertisement. "It makes your house look bigger."

64vwbus

1964 VW Volkswagen Station Wagon Bus original vintage advertisement. Photographed in black & white. "Got a lot to carry? Get a box."

images65vwbeetlehowlong

1965 Volkswagen Beetle outline original vintage advertisement. "How much longer can we hand you this line?"

66vwmath

1966 Volkswagen Beetle original vintage advertisement. Photographed in black & white. Explains the mathematics of how buying a new Beetle is cheaper in the long run than buying a used vehicle at half the price. Innovative marketing strategy given the time.

66vwbeetlemissing

1966 Volkswagen Beetle original vintage advertisement. Photographed in black & white. "You're missing a lot when you own a Volkswagen." Such as a driveshaft, radiator, water pump or hoses.

66vwbeetlepolice

1966 Volkswagen Beetle Police Car original vintage advertisement. Photographed in black & white. Purchased by the town of Scottsboro, Alabama for Officer H.L. Willkerson to run parking meter patrol. Rare VW ad!

67vwbeetlefaster

1967 Volkswagen Beetle original vintage advertisement. "We made the car go faster. And the engine go slower." Photographed in black & white.

67vwfloatingbeetle

1967 Volkswagen Beetle original vintage advertisement. Photographed in rich color. This Beetle floated for 42 minutes. Best copy: "...keep in mind... even if it could definitely float, it couldn't float indefinitely. So drive around the big puddles. Especially if they're big enough to have a name."

67vwstorm

1967 Volkswagen Beetle original vintage advertisement. Photographed in black & white. Copy: "Pick the right day to test drive a VW and you'll have the road to yourself".

67vwbuswash

1967 Volkswagen Bus original vintage advertisement. Photographed in vivid color at the local car wash.

67vwfastback

1967 Volkswagen Fastback Sedan original vintage advertisement. Photographed in vivid color. Replacement rear fender: about $37 not including labor. Extremely innovative ad to show a damaged vehicle.

67vw_beetle_squareback_bus1

1967 Volkswagen original vintage advertisement. Pictured are the VW Beetle, VW Squareback and the 21-window Bus. It comes in three economy sizes.

67vwf1

1967 Volkswagen Formula Vee car original vintage advertisement. Photographed in black & white.

67vwsquareback

1967 Volkswagen Squareback Sedan original vintage advertisement. Photographed in black & white.

68vwbeetlelivebelow

1968 Volkswagen VW Beetle original vintage advertisement. Photographed in black & white. "Live below your means.

68vwbeetleauto

1968 Volkswagen Beetle original vintage advertisement. Photographed in black & white. Now available with stick shift automatic transmission.

68vwbusbeans

1968 Volkswagen Bus original vintage advertisement. Photographed in vivid color. And the beans? There are exactly 1,612,462 beans in this bus!

68vwfastback

1968 Volkswagen Fastback & Squareback original vintage advertisement. Photographed in black & white.

60vwparts

1969 Volkswagen Beetle original vintage advertisement. "Is somebody learning how to fix Volkswagens on your Volkswagen?"

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About these ads

About ranman

Design educator with a Masters of Design degree. 32 years of design experience. View all posts by ranman

21 responses to “Vintage VW Beetle Ads

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