Fortune Magazine employs Gestalt Principle of Closure for CEO of the Decade article
Gestalt Principles are used everywhere, we just have to open our eyes to see and recognise them. Leafing through the November 2009 issue of Fortune magazine, I came upon this enticing spread about Apple’s CEO Steve Jobs – voted CEO of the Decade – with an artwork portraiture by Megan Caponetto utilising the Principle of Closure. Photography was by Christopher Griffith.
The Principle of Closure:
When looking at a complex arrangement of individual elements, humans tend to first look for a single, recognizable pattern.
Or in simple words, the Principle of Closure applies when we tend to see complete figures even when part of the information is missing. Kind of frightening huh?
Okay, let’s see how effective this portrait engages the Principle of Closure: A close up of the portrait shows Apple hardware – various iPod cases, mouse, keyboards and cables against a black background.
Here’s another close-up shot…
And the full portraiture.
Here’s the photograph of Steve Jobs taken by Albert Watson.
