The old maxim “If it ain’t broke, don’t change it” holds true for Absolut vodka. Since 1980, the vodka manufacturer has been running essentially the same print advertising campaign where the ads in the campaign make sly reference to Absolut’s distinctive stubby neck and see-through label bottle with tongue-in-cheek variations to the two word tagline.
Advertising agency Young & Rubicam, Malaysia is promoting Penguin Books’ range and diversity in this print and poster campaign entitled “More than just the Classics”. Funny, but I absolutely can’t help think of some great ad campaigns involving a particular vodka manufacturer…
i Light Marina Bay, Asia’s first and only sustainable light art festival was first held from 15 October to 7 November in 2010. The second edition of i Light Marina Bay, themed “Light Meets Asia”, is held from 9 March to 1 April 2012 and features more than 30 innovative and environmentally sustainable light art installations, with a strong focus on works from Asia.
The Festival’s curatorial team is helmed by Festival Director Mary-Anne Kyriakou, and includes two co-curators: Charmaine Toh, a Singapore visual arts curator; and the team from Singapore award-winning design studio FARM. In line with the theme “Light Meets Asia”, the curatorial team has selected the sustainable light art installations from over one hundred submissions. The final selection of installations features a strong representation from new, emerging, and well-known artists from countries across Asia, including Singapore. To find out more about the artists and their installations, click here.
The last week of February saw numerous visits by Nanyang Polytechnic’s School of Design visual communication students and academic staff to the Japan Creative Centre at Nassim Road. While the Year 3 design students made their own way to the Yuji Kimura exhibition, a busload of visual com Year 1 and 2 students had a grand day of an outing, as testified by the photographs below.
Visual com students making their way to the Japan Creative Centre
Studio B teamed with Adobe and John Mayer to create the worlds first Augmented Reality music video. Studio B shot and keyed the green screen footage using the new Apple ProRes 444 codec. Flash Augmented .Via http://www.youtube.com
"Alice’s Adventures in Wonderland" by Robert Sabuda features amazing pop-up illustration.
When you open this special book all the characters and the background instantly pop up. Almost if as the world in the book suddenly turns into the real thing. Pop-up books do always surprise you and can lead you to a nostalgic and wonderful dream. Today I will take you to the world of pop-up books!
The Macy’sThanksgiving Day Parade, one of the largest and most popular parades in the United States, is a true New York experience that is magical for both children and adults. An annual parade presented by the departmental store Macy’s; the three-hour event is held in The Big Apple, New York City.