Category Archives: Visual fun

Audrey Hepburn advertises Galaxy chocolate bars, 20 years after her death.

Audrey Hepburn has come back to life to flog chocolate. She’s not the first posthumous saleswoman, reports Simon Usborne.

Simon Usborne of The Independent writes “A fictional, yellow celebrity perhaps best summed up the weird lot of the famous dead person. “You  celebrities need to realise that the public owns you for life,” Homer Simpson said. “And after you’re dead, you’ll all be in commercials dancing with vacuum cleaners.”

Simpson was referring to Fred Astaire (d.1987) whose controversial, computer-assisted number with a Dirt Devil in 1997 was authorised by his widow but led his daughter to say she was “saddened that after his wonderful career he was sold to the devil”.

Now Audrey Hepburn has become the latest face to be disinterred for promotional purposes, returning to the screen 20 years after her death to advertise a chocolate bar.

A minute-long spot for Galaxy entitled “Choose Silk Chauffeur”, revealed during ITV1’s Mr Selfridge, places a young Hepburn on a bus in traffic on the Amalfi Coast in the 1950s. A Galaxy bar tempts her from her handbag. She makes eyes with a hot man in an open-top, swiftly swapping vehicles before tucking in as they speed away.

This time, Hepburn’s sons, who control her estate, authorised the use of her image,  for which they will have received a fee. Sean Ferrer and Luca Dotti say their mother would be “proud” of her new role, adding in a press release that she “often spoke about her love of chocolate and how it lifted her spirit”.

Galaxy Chocolate, a Mars Chocolate brand, teamed up with ad agency AMV BBDO and production company Framestore, to recreate Hepburn in their newest  and impressive commercial. Set on Italy’s Amalfi Coast; circa 1950’s, we find the  beauty stuck in a bus and desirous of her chocolate. According to Framestore, the production process was arduous and included discovering a Hepburn double, and utilising VFX techniques to form a Computer-Generated Audrey.

Commented Flavia Barbat, Branding Magazine: “The icon’s eyes and smile are said to have been most difficult and, although the Framestore team hoped to utilize real eyes (for which the actress’s similarities were cast), they ended up rebuilding all of Hepburn’s face.”

As for the smile, CG VFX Supervisor, Simon French, states:

“It is amazing how unique and recognizable a person’s smile is. When you see it in this detail, it really needs to look perfect.”

Remarkable execution aside, I am wondering if the visual effects of the commercial will overshadow Galaxy’s branding purposes. Although the aesthetic success of the commercial will bring it all of the publicity it requires, I hope that viewers are capable of comprehending the interaction between the chocolate brand and Hepburn’s legacy. Hepburn is of a Golden Age, a time period that oozes sensuality and luxury, while chocolate consumption is trademarked with parallel descriptors. Beneath the fantastic spectacle of the commercial lies a powerful and well-developed partnership between the one-of-a-kind beauty and Galaxy’s promoted rich, rare taste. After all, the video concludes with the question: Why have cotton when you can have silk?”

For today’s Millenial generation, too young to know her work, seeing a posthumous gamine Hepburn might indeed renew a love of a screen icon of the past. But what’s next after chocolates? Washing detergents… vacuum cleaners?

A more morbid question is raised when Usborne asks, “As the words of the younger Astaire show, the image rights and posthumous  fortunes of the departed can lay legal and ethical minefields for brands, and raise the morbid question: who owns dead people?”

When there’s money to be made, may the dead never rest in peace.


Absolutely Absolut

 

The old maxim “If it ain’t broke, don’t change it” holds true for Absolut vodka. Since 1980, the vodka manufacturer has been running essentially the same print advertising campaign where the ads in the campaign make sly reference to Absolut’s distinctive stubby neck and see-through label bottle with tongue-in-cheek variations to the two word tagline.

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Penguins… for all interests

Advertising agency Young & Rubicam, Malaysia is promoting Penguin Books’ range and diversity in this print and poster campaign entitled “More than just the Classics”. Funny, but I absolutely can’t help think of some great ad campaigns involving a particular vodka manufacturer…


“Light Meets Asia” Festival – i Light Marina Bay 2012

i Light Marina Bay, Asia’s first and only sustainable light art festival was first held from 15 October to 7 November in 2010. The second edition of i Light Marina Bay, themed “Light Meets Asia”, is held from 9 March to 1 April 2012 and features more than 30 innovative and environmentally sustainable light art installations, with a strong focus on works from Asia.

The Festival’s curatorial team is helmed by Festival Director Mary-Anne Kyriakou, and includes two co-curators: Charmaine Toh, a Singapore visual arts curator; and the team from Singapore award-winning design studio FARM. In line with the theme “Light Meets Asia”, the curatorial team has selected the sustainable light art installations from over one hundred submissions. The final selection of installations features a strong representation from new, emerging, and well-known artists from countries across Asia, including Singapore. To find out more about the artists and their installations, click here.


The Making of the Hovis Bread advert


Beautiful Communication

 


The BUG is back!


Sagmeister and the Making of “Here For Good”


Your Singapore TVC


Cai Guo Qiang: Head On

Head On - An exhibition by Cai Guo-Qiang at the National Museum of Singapore

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Invasion


NYP School of Design visits Yuji Kimura exhibition

The last week of February saw numerous visits by Nanyang Polytechnic’s School of Design visual communication students and academic staff to the Japan Creative Centre at Nassim Road. While the Year 3 design students made their own way to the Yuji Kimura exhibition, a busload of visual com Year 1 and 2 students had a grand day of an outing, as testified by the photographs below.

Visual com students making their way to the Japan Creative Centre

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John Mayer – Heartbreak Warfare

Studio B teamed with Adobe and John Mayer to create the worlds first Augmented Reality music video. Studio B shot and keyed the green screen footage using the new Apple ProRes 444 codec. Flash Augmented .Via http://www.youtube.com

BLU + JR in Berlin

A huge wall made by Blu and JR in Berlin July 2007 for the Planet Prozess project.


COMBO – 2 times looped

Imagination has no limits.


‘Muto’ – animated graffiti by Italian artist blu

Amazing animated graffiti by italian artist ‘blu’


Save the Planet!


HEMA interacting website

Log onto this page — and wait a while to see its “magic”


Pop-up Inspirations


Welcome to the amazing world of pop-up books!

"Alice’s Adventures in Wonderland" by Robert Sabuda features amazing pop-up illustration.

When you open this special book all the characters and the background instantly pop up. Almost if as the world in the book suddenly turns into the real thing. Pop-up books do always surprise you and can lead you to a nostalgic and wonderful dream. Today I will take you to the world of pop-up books!

Read more at PingMag…


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