Logos with hidden messages

Charlie B. Johnson, Graphic Design blog

As a graphic designer, it feels great to find my customers so convinced about the power of a logo and what benefits it can earn them. However, I would say it is not just enough getting a simple logo designed for the sake of just having it. Now its time to make your logo design more exceptional and I am sure other designers will agree with me:)

Yes, I want you all to ask your designers make your logo look more conceptual and clever using the graphic designing tricks. As it is said, a logo should not be a plain looking symbol…it should reflect you and your company’s personality.

The final result of a cleverly designed logo often appears to be very simple making it difficult for the customers to accept the high cost of their no-frills logo.

Therefore, I have compiled some famous logos here which will help you notice that a meaningful logo can leave an eternal impression on the customers.

I am sure it will be fun studying these below given logos and will definitely tempt you to think out of the box. Let’s see if you can figure out the hidden symbols….get started!!

3BodyWisdom

Body Wisdom – It is a logo design for a high end day spa… the hands effectively convey relaxing massage integrated with the proximity of the “owl eyes” to clearly say “wisdom”.


forkwire

Forkwire – Being an Online Food Delivery service, its logo shows a fork formed into an @ symbol! Such a easy logo to remember.

big10

Big Ten – The Big Ten collegiate conference has eleven schools but they didn’t want to change their name. However, they used their logo to hide the numerical “11” in the name.

amazon-logo

Amazon – This famous logo is extremely clean and simple but this arrow might not look like more than a smile to you. Before, coming to any conclusions I would like you to know the concept behind this…it says that amazon.com has everything from a to zand it also represents the smile brought to the customer’s face.

ed

ED logo – ED Logo – “Elettro Domestici -Home Appliances” in English, changed the concept of traditional logo designing through this logo. The designer has amazingly used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug.

eight

Eight – This logo is too good to be ignored….it is very cleverly designed with a typeface where every letter is a variation of number 8. Nothing better have been thought.

toblerone_logo

Toblerone – One of my favorite chocolates…yummy!! But trust me I never noticed the brilliant logo while enjoying my bar. You must be thinking what is there to find out as it clearly shows the Swiss Alps? Let me explain…Toblerone originated in Bern, Switzerland – A city whose name is rumored to mean, “City of bears”. When you look at it again you will find a bear in the logo.

logo-review

Review – When you take off a piece of the “v” in the word “review” it forms a check mark (for review). Simply amazing!!

lafeyette-logo

Galeries Lafayette – If you’ve ever visited one of the famous stores in Paris – Galeries Lafayette, you will notice that it’s logo represents Paris with its joined letters “t” to form Eiffel Tower. C’est magnificique!

pauky

Pakuy – As “Pakuay” is a packaging company, so the logo shows a broken down box in the shape of the letter “P

zip

ZIP – The “I” has been replaced with a zipper to connect the Z & P

fuga

FUGA – A logo for Architecture Center Of Budapest and looks more like a maze but if you follow the white space, the four lettered company name will become evident.

piano-forest

Piano Forest – The designer gives the message in a subtle but evident manner by shaping piano keys like trees to resemble a keyboard/piano.

yoga-austrailia

Yoga Australia – At first glance the logo may look like a simple picture of a young girl doing her yoga exercise but if you watch it carefully the body posture is creating the Australia Map.


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About ranman

Design educator with a Masters of Design degree. 32 years of design experience. View all posts by ranman

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