Apple’s reputation of releasing critically acclaimed advertisements may be said to have started way back in 1984. That was the year they launched the Macintosh personal computer with the TV commercial masterpiece “1984” directed by acclaimed film director Ridley Scott. Since then, the company has always enjoyed tremendous success when it comes to their marketing – their cool TV ads were distinctive, having a consistent style that differed from their other ads.
Apple TV ads are obviously all about branding, but how they became iconic is the message that is sent out “Whoever you are, we know you are special”.
Diego Massanti, a musician from Argentina has an archive of Apple Ipod and iTunes videos on his blog… check it out!