Gelati Sky – Brand identity and packaging

Certainly not your standard ordinary ice-cream pack design; this Australian design has loads of visual inferences, symbolism and implications… a move away from ‘branded’ imaging.

Family_for-web_flat

Chocolate_for-web_flat

Honeycomb_for-web_flat

Lemon_for-web_flat

Macadamia_for-web_flat

Passionfruit_for-web_flat

Peanut_for-web_flat

Very-Berry_for-web_flat

Maja Pelc responded succinctly, “Let’s be honest, you don’t buy ice cream because they contain peanuts or are known for any other nutritional reason. You buy them because they’re supposed to make you feel better…
This packaging certainly communicates that.”

trulydeeply.com.au

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About ranman

Design educator with a Masters of Design degree. 32 years of design experience. View all posts by ranman

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