Unchanged melody…

John Lewis ‘Never Knowingly Undersold’ new TV commercial sets out to prove that what’s really important in life doesn’t change either.

Says the publicity blurb: “The advert is the story of two people falling in love. On the left side of the screen we see the girl’s side of the story. She lives in 1925, the year that John Lewis made its life long commitment to Never Knowingly Undersold. On the right side of the screen we see the boy’s side of the story. He lives in the present day.

By bringing their two worlds together as one, we show that falling in love, and embarking on a relationship, is a universal story which will keep being replayed throughout time. While many aspects of our lives today are very different to almost a century ago, the really important things haven’t changed at all.”

Awww… shucks, that’s so sweeet. But its a clever concept, one that broaches the parameters of time and space and love. Now for some strange reason, I have a sudden craving to see the movie “Back to the Future” again.

The soundtrack is a cover of the INXS song, Never Tear Us Apart, re-recorded by Paloma Faith.

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About ranman

Design educator with a Masters of Design degree. 32 years of design experience. View all posts by ranman

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