Category Archives: Logos

YourSingapore logo – Virtual depiction of Singapore

After 7 years, Singapore Tourism Board has quietly dropped the much maligned ‘Uniquely Singapore’ slogan.

In its place is ‘YourSingapore’ –  a logo some found bland, non-controversial, with no meaning at all; others however delighted in its visual cliché animated version finding it engaging and literally, more dynamic. Looking past the typography, the morphing clump of imagery makes a contour of Singapore’s shape and as seen in the video above, is sublimely cool.

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