The old maxim “If it ain’t broke, don’t change it” holds true for Absolut vodka. Since 1980, the vodka manufacturer has been running essentially the same print advertising campaign where the ads in the campaign make sly reference to Absolut’s distinctive stubby neck and see-through label bottle with tongue-in-cheek variations to the two word tagline.
John Lewis ‘Never Knowingly Undersold’ new TV commercial sets out to prove that what’s really important in life doesn’t change either.
Says the publicity blurb: “The advert is the story of two people falling in love. On the left side of the screen we see the girl’s side of the story. She lives in 1925, the year that John Lewis made its life long commitment to Never Knowingly Undersold. On the right side of the screen we see the boy’s side of the story. He lives in the present day.
By bringing their two worlds together as one, we show that falling in love, and embarking on a relationship, is a universal story which will keep being replayed throughout time. While many aspects of our lives today are very different to almost a century ago, the really important things haven’t changed at all.”
Awww… shucks, that’s so sweeet. But its a clever concept, one that broaches the parameters of time and space and love. Now for some strange reason, I have a sudden craving to see the movie “Back to the Future” again.
The soundtrack is a cover of the INXS song, Never Tear Us Apart, re-recorded by Paloma Faith.
Advertising agency Young & Rubicam, Malaysia is promoting Penguin Books’ range and diversity in this print and poster campaign entitled “More than just the Classics”. Funny, but I absolutely can’t help think of some great ad campaigns involving a particular vodka manufacturer…
A century after it sank after colliding with an iceberg, claiming more than 1,500 lives, the dramatic story of the Titanic – the world’s largest ship at that time - continues to fascinate people around the world. On April 15, 1912, the great ship sank and all that’s left is the wretched wreckage at the bottom of the Atlantic; a debris field stretching about a mile long with items from the period. But her dramatic story continues to fascinate people of all ages, throughout the years, and have been told in countless ways in books, movies and TV specials.
i Light Marina Bay, Asia’s first and only sustainable light art festival was first held from 15 October to 7 November in 2010. The second edition of i Light Marina Bay, themed “Light Meets Asia”, is held from 9 March to 1 April 2012 and features more than 30 innovative and environmentally sustainable light art installations, with a strong focus on works from Asia.
The Festival’s curatorial team is helmed by Festival Director Mary-Anne Kyriakou, and includes two co-curators: Charmaine Toh, a Singapore visual arts curator; and the team from Singapore award-winning design studio FARM. In line with the theme “Light Meets Asia”, the curatorial team has selected the sustainable light art installations from over one hundred submissions. The final selection of installations features a strong representation from new, emerging, and well-known artists from countries across Asia, including Singapore. To find out more about the artists and their installations, click here.
Possibly the world's largest and longest digital Chinese scroll painting!
Last week I went to the largest art exhibition Singapore has ever seen. Spanning 10,000 sq m, the exhibition titled A Moving Masterpiece: The Song Dynasty As Living Art, makes it Singapore’s largest ever art show.
It has, as its centerpiece, the 128 m by 6.5m animated reproduction of Qing Ming Shang He Tu, which was the hit of the China Pavilion at the Shanghai World Expo last year. The digital painting, which features moving and talking characters, has travelled to Hong Kong, Macau and Taipei, delighting over 10 million people. It makes its debut outside Greater China in Singapore. The exhibition boasts educational and interactive elements, created especially to enhance the visitor’s experience.