Daily Archives: October 21, 2009

Volkswagen “Think Small!” Ads

So there I was, lecturing about the intrinsics of white space the other day to a class, when projected on the screen was good old Bernbach’s Volkswagen ad; you know the “Oh $#^%! I painted myself into a corner” ad with the Beetle tucked away at the extreme corner.

Think small

Think small

What an ad. What a campaign, launched in 1959 by ad agency Doyle Dane Bernbach, one of the most legendary advertising agencies in history.

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